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negative advertising

Do negative ads really work? Yes. Just not how you thought

July 20, 2014 by Mark Chataway Leave a Comment

There is an old maxim: never talk about the other guy, just focus on yourself. As a recipe for relationships, it is dubious; as a strategy for communications, it looks ever more sound following  a recent analysis by Niam Yaraghi at the Brookings Institution of negative ads. At the end of last year, Obamacare was launched and Americans had until … [Read more...] about Do negative ads really work? Yes. Just not how you thought

Filed Under: Our craft Tagged With: health policy, negative advertising, obamacare

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  • Home
  • Tell the Truth
    ▼
    • Videos
  • About us
    ▼
    • Access to innovative medicines
    • New Work in India
    • Mark Chataway
    • We pay our taxes
    • Our approach to managing risk perception and crises
    • African journalists we respect
  • Customers
  • Expertise
    ▼
    • Development and Politics
      ▼
      • Assessing science policy in 48 African countries
      • The future of European development funding
      • The link between family planning and climate change
      • What are the influence networks in health?
    • Knowledge Transfer and Capacity Building
      ▼
      • For senior executives
      • For the online world
      • To manage international politics
    • Public Health
      ▼
      • Drivers and barriers for new vaccines
    • Strategic Planning
      ▼
      • Avoiding a crisis in the Middle East
      • Developing BRICS countries as donors
      • For an international organisation in India
      • Increasing immunization coverage in central India
      • Setting up systems for issues management
    • Treatment Decisions
      ▼
      • How to get healthcare systems to care for older women
      • Immunisation for adults
      • Stakeholders and corporate social responsibility
  • Contact
  • Blog
    ▼
    • What we’re thinking
    • Our World
    • Staff blog
  • Flexible Pricing Plan

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