There is an old maxim: never talk about the other guy, just focus on yourself. As a recipe for relationships, it is dubious; as a strategy for communications, it looks ever more sound following a recent analysis by Niam Yaraghi at the Brookings Institution of negative ads. At the end of last year, Obamacare was launched and Americans had until … [Read more...] about Do negative ads really work? Yes. Just not how you thought
Hyderus Cyf and Hyderus Teoranta
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The Three Commitments
Why Consultants end up not telling the truth
The worst kind of market research interviewing technique ever
Why bright people can’t explain themselves
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